Monkey Tree Children's Store
Meet The Owner:
Meet Samantha Chapman of Monkey Tree Children's Store, Located in Cooma, NSW.
Tell Us A Little Something About Yourself
I'm a mum of 2 girls and wife to Tim. We live in the beautiful Snowy Mountains. I have a background in public health but currently on maternity leave and working on growing Monkey Tree.
What Inspired You To Start Your Own Business?
I loved buying unique clothing for my first daughter and supporting small Instagram businesses. But I wanted a one stop shop. We also live in a regional area and a lot of my friends were complaining about not having anywhere to buy good quality kids clothes. I also always wanted to start my own business, and before I knew it Monkey Tree was born!
What Does Your Business Offer, And What Makes It Unique?
1. We only stock Australian owned and designed brands.
2. Rural based online boutique based in the Snowy Mountains, NSW.
3. Quality and affordable clothing for kids.
4. Save time in our one stop shop for wear, play, bedding & gifting selections.
5. Family owned and operated business
What Does Your Journey Look Like?
We started our business in April 2019. For the first few months we were only sending about 20 orders a month - mostly to family and friends. Our business has grown to now sending more than 100 orders every month, with customers all over Australia and even a few internationally!
Did You Always Think You'd Be Doing This?
I never thought I would be running an e-commerce business! I studied Public Health and have worked in the public service for more than 10 years. After having my first daughter I knew I wanted more and that I needed to do something creative that was flexible around my family, where I got to call the shots.
What Are The Most Rewarding And Challenging Parts Of Your Job And Owning Your Own Business?
I love connecting with my customers online and I love choosing what to buy for our store. It is challenging to find the time to dedicate to working on the business with 2 little kids but I am learning to juggle and just find the time when I can.
Whats Your End Goal? The Moment You'll Know You've Achieved What You Want To?
My end goal is that I no longer need to work in my public service job as Monkey Tree will be making enough to provide me with a salary. I would also love to open a retail space and be able to employ other mums to come and work for me.