La Robe de Chambre Australia
Meet The Owner:
Meet Ellie Lindsay of La Robe de Chambre located in Launceston, Tasmania
Tell Us A Little Something About Yourself
To be honest I never really thought I would be running a business where I'd be designing coats. I am a psychologist but I love fashion and wanted to contribute to the fashion industry because I value good design and well-made clothes that are affordable.
What Inspired You To Start Your Own Business?
I was inspired to design and create a product that would bring happiness to the women who wear it. I believe that clothes reflect our feelings and our personality so it was important that the design be a timeless investment piece.
Also I think it's important to invest in good clothing that is durable and versatile, whilst feeling confident and beautiful when you wear it.
What Does Your Business Offer, And What Makes It Unique?
La Robe de Chambre harks back to an era when elegance touched every part of daily life. True to the period, colours, fabric and artisanal buttons celebrate the Regency style for the contemporary woman.
Our business provides a product that is an original Australian made design for women of any age. It's all centred around the recreation of a classic style with an emphasis on the beauty of a woman's natural lines in a nod to Regency sophistication.
Our coats are practical and yet make a statement when worn. They can be worn in any setting, day or night over casual or evening wear. It's the linen combined with silk that makes our product so versatile.
What Does Your Journey Look Like?
The business was started in 2018 with basic sketches and a desire to create a unique coat.
After months researching markets throughout the world and the designs that were available it was time to create a prototype and find an Australian maker that would supply small consignments, which we did.
It was originally designed as a maxi coat however our consignments now feature a mid-calf length based on the feedback from women who wanted a shorter length.
Our product is still being discovered and we get excited each time someone places an order because we know how much pleasure it will bring when it's worn.
Did You Always Think You'd Be Doing This?
Not realIy, no. As mentioned I'm a psychologist and fashion design was never in my mind growing up. However I recently had a chance to take a year off and thought this is the time to sit and think about doing this.
Because I was at home I could do the research and really think about what sort of fashion pieces I wanted to create. I suppose my inspiration was also driven by my desire to wear this design.
What Are The Most Rewarding And Challenging Parts Of Your Job And Owning Your Own Business?
The most challenging thing about this type of business is marketing the product. I'm incredibly passionate about this product because I know how empowered women are when they wear it.
Whats Your End Goal? The Moment You'll Know You've Achieved What You Want To?
The end goal is to see as many women as possible wearing our design because they will be happy when they do. The real achievement will be when we are consistently ordering new consignments because we support Australian fabric companies and Australian makers. Quality is everything.