Meet The Owner: 

Meet Helen founder of ELLKA Design located in Melbourne, VIC

Tell Us A Little Something About Yourself

Been designing and crafting handbags for about 15 years and started the ELLKA brand end of 2019.

What Inspired You To Start Your Own Business and What does your journey look like?

I became a fashion designer designing clothing and felt my true passion was mainly for handbags as that’s what I kept sketching and creating. Being inspired by various shapes and from architectural buildings inspired me to experiment and create handbags with various shapes and form. I wanted to start a business so I could make beautiful designs for other people. All pieces are ethically made in small scale myself in my Melbourne studio. I would like to encourage people to purchase slow fashion and products that are ethically and sustainably made without slave labour. Also to support local businesses

What Does Your Business Offer, And What Makes It Unique?

We are bringing back individually made, high quality products like the old days. No mass production of products made overseas. We are creating awareness and changing peoples mindset to prefer to buy ethically and locally made products.

Did You Always Think You'd Be Doing This? 

I always loved creating from a young age and was really good at making things whatever it was. Clothing and handbags was always my passion and I dreamed from a young age having my very own Brand and business. My young self would be very proud to know I made it happen.

What Are The Most Rewarding And Challenging Parts Of Your Job And Owning Your Own Business?

Having the courage to do what I love. Being a one woman show can be challenging but with great systems and great support it really helps and is essential.

Whats Your End Goal? The Moment You'll Know You've Achieved What You Want To?

I think the journey is always more fun! I always surprise myself with what I ended up achieving. I’d love to spontaneously surprise myself more in the future. It’s always interesting looking back and being proud of all the things that have been accomplished.

Contact Information:



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