Charlotte’s World Modern Cloth Nappies
Meet The Owner:
Meet Rahni of Charlotte’s World Modern Cloth Nappies located in Benalla, VIC
Tell Us A Little Something About Yourself
I am a Mum to a girl who is almost 3 and a boy who is 8 months old. I am a primary school teacher but started my business once in maternity leave. I am very passionate about it! I live in a small town in regional Victoria.
What Inspired You To Start Your Own Business and What does your journey look like?
I started my reusable modern cloth nappy business not long after I had my first child. While attending Mums groups and things like that I realised there was a need for an affordable reusable nappy. The cost seems to be one of the main factors that put people off using cloth nappies, so I wanted to make them as affordable as possible.
I used cloth nappies on my daughter since birth and now she’s toilet trained and I’ve been using the same nappies on my son since he was born. You really save a lot of money using reusable nappies but for me it’s all about reducing waste in landfill. Disposable nappies don’t break down for over 500 years. My inspiration was my daughter Charlotte, who I named my business after, as I wanted to help create a better future for her through offering people a reusable alternative to single use nappies.
What Does Your Business Offer, And What Makes It Unique?
I offer modern cloth nappies which are adjustable to fit a child from 3-15 kilos, inserts, swim nappies, wet bags, reusable wipes and reusable breast pads.
What does your Journey Look Like?
I grew up in a family who really cared for the environment. My Mum used cloth nappies on my siblings and I and I never even considered using disposables when I had my kids. To me it’s just the same as using my reusable cup, bag, straw etc. cloth nappies can cost up to $35 each which I could see as a huge barrier for a lot of people. I decided I needed to offer the same product for a much more affordable price. My goal with my business has always been to reduce the waste being put into landfill.
Did You Always Think You'd Be Doing This?
Growing up I wanted to be either a lawyer or a psychologist. Neither of these happened as I ended up moving to the UK and travelling around Europe. When I came home I studied to be a primary school teacher. I have a background in childcare and this seemed like the next step. It wasn’t until I had my daughter that I realised the statistics of how many nappies and wipes were going into landfill. It’s around 800,000,000 nappies each year in Australia alone. I knew I had to try to change this for my daughters sake. Enter Charlotte’s World.
What Are The Most Rewarding And Challenging Parts Of Your Job And Owning Your Own Business?
I love answering people’s questions about using cloth nappies and accessories. I am so passionate about it I can talk for ages on the topic. I love when I help people to start using cloth and then they love it and never look back. The most challenging part is trying to get my name out there, even in my home town, and feeling sometimes like I have a very expensive hobby.
Whats Your End Goal? The Moment You'll Know You've Achieved What You Want To?
I don’t see an end goal. I feel like it’s a win each time someone makes the switch from disposable nappies to reusable. I’ll just keep trying to help make as many people as possible aware of the benefits of cloth.